New York

October 15–17, 2025

Berlin

November 3–4, 2025

Embracing engineering’s place at the forefront of business

The landscape of technology has changed over the past decade - and that change has led to the place of engineering changing in the architecture of modern businesses.

Speakers: Renee Hunt

October 08, 2024

The landscape of technology has changed over the past decade – and that change has led to the place of engineering changing in the architecture of modern businesses.

As engineering leaders, we need to move beyond the perception that technology is a back-office function, a support function, or a cost centre – and understand that technology is a leading function. As engineering leaders, we need to actively seek to lead the businesses that we’re a part of – and this is especially critical as we look to ensure the effective, safe and ethical adoption of GenAI.

To do this effectively, it’s also important that engineering expands its horizon – taking ownership of the impact of the products we create and not just the code that we create them with. As engineering leaders, we need to gain cross-disciplinary knowledge in areas like marketing, data, operations and finance to successfully lead and resolve key business challenges and identify transformational opportunities.