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Crossing the enterprise chasm

Learn proven strategies to scale from PLG to enterprise, making your app “enterprise-ready” and driving upmarket growth. Ideal for product leaders and technical founders.

Speakers: Michael Grinich

Crossing the enterprise chasm Talk by Michael Grinich in LeadDev New York 2024 Conference Hero Image
October 11, 2024

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Managing expectations: Lessons from making large-scale platform changes

Dates and deadlines…it’s complicated

What do companies like Slack, Dropbox, Asana, and Airtable all have in common?

They all began as PLG and eventually scaled to enterprise. But how?

In this session, you’ll learn the blueprint for making your app “enterprise-ready” with proven strategies and tactics to unlock growth and move upmarket.

You’ll leave equipped with actionable insights that are ready to be applied to your business immediately. This talk is perfect for technical founders, product leaders, and anyone looking to expand their TAM.

About the speaker

  • Michael Grinich Headshot
    Michael Grinich

    Michael is the founder and CEO of WorkOS, a developer platform that enables companies to become Enterprise Ready.

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Empowering developers to accelerate decentralized app development Talk by Charles Garrett in LeadDev New York 2024 Conference

Empowering developers to accelerate decentralized app development

Learn to quickly launch Web3 apps with Near Protocol and React-on-Chain, enabling cross-chain asset management, DeFi, and Social while simplifying Web3 development.

Making better build vs buy decisions Talk by Chris Bell in LeadDev New York 2024 Conference

Making better build vs buy decisions

Master a decision-making framework for build-vs-buy choices in engineering, with real-world examples, collaboration strategies, and tips for avoiding integration pitfalls.

Increasing code habitability by using AI coding assistants talk by Paul Sobocinski in LeadDev New York 2024 Conference

Increasing code habitability by using AI coding assistants

Discover how AI coding assistants can enhance code habitability while avoiding pitfalls, with strategies to improve code quality in today’s complex development landscape.

Ethics in the age of AI: Strategies for mitigation and their historical context Talk by Christina Entcheva in LeadDev New York 2024 Conference

Ethics in the age of AI: Strategies for mitigation and their historical context

Explore historical lessons on technology harms as Christina Entcheva discusses AI ethics, modern software engineering, and guidelines for product teams to mitigate risks.