New York

October 15–17, 2025

Berlin

November 3–4, 2025

The business value of an engineering year

In this talk Ian will cover the best practices that bridge the gap between how business leaders talk about value vs how software development teams tend to.
December 21, 2022

We are often asked to argue for projects and headcount in terms of value to the business, while our most critical systems are often multiple degrees removed from a revenue stream. In this talk I will cover the best practices I have found that bridge the gap between how business leaders talk about value vs how software development teams tend to.