Reimagining the image pipeline at Squarespace

This talk explores the evolution of Squarespace's image pipeline—why change was needed, how the architecture adapted for scale and flexibility, and the unique challenges faced along the way.

Speakers: Wenshuo Liu & Arnaud Lawson

November 04, 2025

At Squarespace, we empower our customers to captivate their audiences, and high-quality images are essential for helping them stand out. As one of the world’s largest web hosting companies, we manage petabytes of customer images, serving millions of them per second.

Join us as we explore the transformation of our image pipeline, adapting to the evolving needs of our customers and the dynamic digital landscape. We will discuss:

The previous state and rationale behind our image pipeline.
The evolution of our architecture to address customer requirements and industry trends, while maintaining a great user experience, cost-efficiency and flexibility.
The intriguing challenges encountered throughout our journey.

Slides